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UK Campaign (Online TV) at Karmarama - Directed by Bugsy Riverbank-Steel - Good Egg

The Virgin brand is notoriously playful, but Virgin Active were lacking the same sense of fun and so
asked us to create a campaign that would encourage people to be more active in their everyday lives,
with a Virgin twist. So for one month, we showed people the different ways they could be active, without
having to step foot inside a gym, starting with: The Butt Clench.


Thousands of people got involved, including David ‘The Hoff’ Hasslehoff and Mr. Branson himself.