UK Campaign (TV, Prin, OOH & Digital) at Karmarama. Directed by Radical Friend.
Honda wanted to create a teaser film for the upcoming Type R, but we couldn’t feature the car as it wouldn’t be released for another year.
With that in mind, we created a teaser trailer. The idea was simple: The new Type-R is so bad ass, it's R-RATED. The film gained over a million
views in its first week and became one of the top ten ’Shazamed’ ads of 2014.