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BBC / CBeebies brand campaign (D&AD Pencil Winner)

In a world, increasingly afraid to embrace human differences, children can teach us a lot.

Directed by Joshua Neale the film features the unscripted responses of real pairs of friends
struggling to find something to say when asked about what makes them different.

The 2 minute spot played out in the ad break before Dr Who on Saturday night.
The following day it was posted to the CBeebies facebook page and since has had over +60 million views.